About Salsason About Salsason

What we believe in

Based in Singapore, we serve business owners globally. On this page, you’ll learn more about our values and approach.


We will share the full reality, as we see it, with our clients. If we can’t see how our work is going to lead to the results you are aiming for, we will tell you up front.

We expect the same transparency from our clients. Because absolute, respectful frankness brings the best results.

Win-win or no deal

We are here to help you make more money – or achieve any other marketing objective you are aiming for.

To achieve significant results, we often need to make significant changes to the status quo. This requires a significant commitment from our clients to walk this path with us all the way. We believe in only serving clients we can serve extraordinarily well. If we can’t make you win, we have no need for a deal.

Long term relationships

In any line of business, there are shortcuts that will achieve short term results, but hurt the business in the long run. We achieve quick initial results, but we will never make ourselves look good at the expense of our clients’ long term business interests.

We’re in this business to build long term, trusted relationships and grow together with our clients.

Our People

Guus GoortsGuus Goorts – Principal Consultant, Strategic Marketing

An entrepreneur at heart, Guus believes in putting his skills to work to make the world a better place.

After a volunteer stint in Ghana, Africa, he set up a website to recruit volunteers for Ghanaian schools and orphanages in 2003. In the years that followed, the foundation he co-founded empowered over 100 full-time volunteers to make an impact on people’s lives and tell their stories back home.

He also created Yago.sg from scratch to become the #1 website in Singapore regarding language learning, with 10,000 unique visitors each month. Since it’s founding in 2008, Yago has empowered thousands of people to start learning a new language.

Guus now dedicates his time to empowering other entrepreneurs. He has learned that his experience in leveraging proven marketing systems can make the difference between good and great business results. He enjoys working in a team where everyone brings unique, deep skills, knowledge and experience to the table, combining great products with great marketing.

Guus holds a Masters’ in International Business Studies at Maastricht University (The Netherlands).

Find him on LinkedIn.

evangeline tan - ecommerce consultant singaporeEvangeline T. – Senior Consultant, eCommerce & Retail Operations

Evangeline has been involved in eCommerce since before the bubble. Over time, she has seen eCommerce grow from something everyone was talking about, to a daily reality.

She has been responsible for the online stores of major brands in Singapore and the Asia-Pacific region.

While eCommerce can bring great efficiency and sales growth, it takes hard and smart effort to really achieve this potential.  Throwing a few products on a site and sending traffic there is not a long term recipe for success. A well thought-out retail strategy and great execution are required. Tons of questions need to be answered, such as differentiation, multichannel and omnichannel approach, product management, selling through marketplaces, logistics, payment gateways and what partnerships to pursue for growth.

Having answered these questions again and again, Evangeline now stands ready to help our clients get things right the first time around!

Find her on LinkedIn

What’s in the name Salsason?

“Salsason” was named after the Salsa dance. We have found that successful marketing requires being flexible and adapting quickly to changing circumstances.  Just like in dance.

Likewise, we wish for our customer relationships to be flexible and evolving as new opportunities develop. Let us dance together from win to win.

Wonder what we can do for your business? Get in touch with us.