When it comes to finding partners in the world of online marketing, it is important to understand the differences among the various types of agencies and specialists. Would you rather build your own team of specialists or stick with a jack of all trades that claims mastery but can’t back it up? Even the best SEO agency in Singapore has its own advantages and disadvantages, and I know that understanding their weaknesses will help you fill in the gaps.
SEO Expertise is not the same as digital marketing
How do you sell a product online when no one’s searching for it, like a new type of peanut butter? I recommend building buzz with a carefully constructed brand and marketing campaigns designed to grab consumers who didn’t know they were interested. This is where good digital marketing companies shine. Do you need a social marketing campaign to make people aware of your product? Then a marketing agency can help with clever design.
Slipping Through the Gaps
Agencies that focus on marketing tend to put more focus on crafting brand messages that get attention. They’re often behind on or completely unaware of the latest techniques for SEO. Do you want customers to easily find your website as your marketing efforts gets your name out there? My personal experiences have proven that backing up your marketing campaigns with good SEO is the only way to ensure this happens.
Of course, SEO can’t do much for you if there’s no search volume for keywords related to your product yet. Want to succeed anyways? Combine the complementary skill sets of Salsason and an agency specializing in brand building to see the best results. We’ll craft conversations that draw in search traffic while they focus on refining your message and reaching out to new groups of consumers. Why settle for just one type of online marketing when you can blend them together for the very best results and ROI?
Getting Faster Results
No one wants to wait months or even years to see their brand take off online. Can you afford to wait? I start conversations with your potential customers that draw them in and build trust. This leads to measurable results and a faster ROI. But you also need brand building power to keep those initial leads growing with time. Combining the immediate results of SEO and the long term boost of marketing efforts from a skilled agency is the best way for any company to find real success online in Singapore. You net a good burst of initial interest and growth, then keep it growing with careful management and SEO updates on a regular basis. Branding and SEO are not opposites and can greatly reinforce each other.
Is your digital marketing agency open to working with other professionals? If they’re not, I suggest finding a company that understands and admits their own weaknesses. There is always room for improvement and a variety of small changes can completely revitalize an ailing online campaign. Contact us today to find out how we can team up with your brand development agency to create a more holistic approach to online marketing.